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網(wǎng)站跳出率是指用戶在瀏覽一個特定的頁面后。
一、網(wǎng)站跳出率的概念
1. 網(wǎng)站跳出率是什么？
網(wǎng)站跳出率是指用戶在瀏覽一個特定的頁面后，不再進(jìn)行其他操作而直接退出該頁面的情況。即用戶只看了當(dāng)前頁面就選擇“關(guān)閉”或者“返回上一步”而不去瀏覽其他內(nèi)容。
2. 為什么要重視網(wǎng)站的跳出率？
高的網(wǎng)站跳出率意味著你所做的努力得不到應(yīng)有回報，對互聯(lián)網(wǎng)企業(yè)來說無異于失去市場本金。如果你能夠?qū)⒛愕挠脩袅舸鏁r間和廣告數(shù)量都促使上升，就可以大大增加你企業(yè)市場中心化水平。
3. 如何衡量一個好的/差的 運行數(shù)字?
一般來說，根據(jù)Google Analytics 數(shù)字顯然可以看到總體情況, 如: 比如新用戶/老用戶、獨立IP數(shù)、PV(Page View)、UV(Unique Visitor)、Bounce Rate (BR) 等; BR 衡量方法是: PV / UV * 100% = BR%. 常理來說, BR% < 40%, 運行數(shù)字就很好; > 60%, 很較差.
二、如何降低網(wǎng)站跳出率?
1. 針對SEO優(yōu)化
（1）核心關(guān)鍵詞覆蓋度要夠充分——核心關(guān)鍵詞覆蓋度代表了當(dāng)前web page中所有文本信息中包含核心關(guān)鍵詞所占總文本信息字?jǐn)?shù)之和占總文本信息之咐扣100%得判定依此來看當(dāng)前web page對SEO優(yōu)化是否夠?qū)嵙Α?/p>
（2）H1-H6標(biāo)注——H1-H6代表html中headline 1~6, H1代表title tag, H2~h6代表sub title tag , h4~h5 sub sub title tag . SEOer 露使用h4~h5 把keyword spread out in the web page to make sure keyword density is not too high and also help search engine understand what this web page is about more easily .
（3）ALT Tag —— ALT Tag stands for alternative text which means when user mouse over a picture or image on the website , it will show up some words as description of that picture or image . It helps search engine understand what kind of content this website has and also help users know what they are looking at if they have slow internet connection so pictures can't load properly . So ALT Tag should be used whenever there's an image on the website .
2. 針對UI&UE優(yōu)化
（1）Web Page Layout & Design —— Web Page layout & design plays very important role in reducing bounce rate because it affects how people feel when they first land on your webpage , if your webpage looks messy and confusing then people won't stay long even though you have great content inside because no one wants to spend time trying to figure out where everything is located on your webpage . So make sure you use simple but effective layout & design for your webpage so people can find information quickly without getting lost or confused by all kinds of flashy elements on the webpage .
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以上就是關(guān)于90%的人都不知道如何降低網(wǎng)站的跳出率！的相關(guān)知識，如果對你產(chǎn)生了幫助就關(guān)注網(wǎng)址吧。
當(dāng)前標(biāo)題：90%的人都不知道如何降低網(wǎng)站的跳出率！
本文來源：http://m.5511xx.com/article/dhcssed.html
