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根據(jù)用戶(hù)習(xí)慣以及市場(chǎng)調(diào)研數(shù)據(jù)對(duì)關(guān)鍵詞進(jìn)行初步選取。這些都是很好的方法來(lái)吸引海量流量;網(wǎng)站推廣經(jīng)驗(yàn)實(shí)戰(zhàn)：百度搜索推廣之實(shí)操分享
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1. 網(wǎng)站基本信息準(zhǔn)備：在進(jìn)行網(wǎng)站的SEO優(yōu)化前，要先準(zhǔn)備好相關(guān)的基本信息，如根域名、主體內(nèi)容、訪問(wèn)量及流量來(lái)源情況。
2. 關(guān)鍵詞選?。焊鶕?jù)用戶(hù)習(xí)慣以及市場(chǎng)調(diào)研數(shù)據(jù)對(duì)關(guān)鍵詞進(jìn)行初步選取。要注意不能使用過(guò)于單一的關(guān)鍵詞而是要嘗試使用多個(gè)相關(guān)性弱的關(guān)鍵字來(lái)擴(kuò)大影響力。
3. 搜索引擎優(yōu)化：對(duì)已選中的關(guān)鍵字進(jìn)行SEO優(yōu)化工作，將文章中心思想圍繞在所選中的關(guān)鍵字上。合理布局文章內(nèi)部標(biāo)題以便于被正常解釋并下載到本地?cái)?shù)據(jù)庫(kù)中去。
4. 社會(huì)化媒體利用: 通過(guò)很多高人氣度的得分來(lái)吸引大量流量, 如Facebook, Twitter, Instagram, YouTube 等; 這些都是很好的方法來(lái)吸引海量流量;
5. 外部新聞發(fā)布: 通過(guò)PRNewswire , PRWeb , BusinessWire 等新聞發(fā)布機(jī) 構(gòu)將新聞/信 息/博客/圖片/影片 各方位告訴大眾; 這也是一個(gè)不 錯(cuò) 的方法來(lái)吸引看客;
6. SEO 本地化 : SEO 本地化時(shí)代已然到來(lái) ; Google MyBusiness (GMB) / Bing Places for Business / Yahoo Local Listings / Yelp / Foursquare etc . 雖然沒(méi)有明顯效益 , 但是能夠助力 SEO ;
7. 其他 : Adwords PPC （ Pay Per Click ） & Remarketing Ads , Email Marketing & Newsletter Campaigns , Content Syndication & Distribution Networks etc .
8. 測(cè)評(píng)&監(jiān)測(cè) : 適時(shí)測(cè)評(píng)&監(jiān)測(cè) SEO 活動(dòng)效能 ; Google Analytics (GA) & Webmaster Tools (GWT) are the best tools to measure your website performance and track user behavior on your site .
二、百度SEO之實(shí)戰(zhàn)——《Baidu Search Engine Optimization Operation Brief Process》
1. Baidu Account Setup: Before you start any optimization work in Baidu search engine, you need to setup a Baidu account firstly with all necessary information filled in correctly and verified by phone number or email address as required by Baidu system rules and regulations .
2. Keyword Research: After setting up the account successfully, then it’s time to do keyword research based on market survey data and user habits analysis so that we can select some proper keywords which have good potential of being searched frequently but not too competitive at same time .
3 Title Tag Optimization: The title tag is one of most important elements when optimizing webpages for search engines like Baidu since it will be displayed directly in SERP results page as well as browser tab bar after users click into our webpage from SERP result list . So make sure that the title tags are optimized properly with relevant keywords included inside them without exceeding maximum length limit set by different browsers such as Chrome or Firefox etc..
4 Meta Description Optimization: Similar to title tag optimization process mentioned above, meta description should also be optimized carefully with related keywords inserted inside them while making sure they don’t exceed maximum length limit set by different browsers either so that users can get an idea about what content they will find if they click into our webpage from SERP result list before actually doing so ..
5 URL Structure Optimization: URLs play an important role when it comes to ranking higher in search engine results pages since they help crawlers understand better about what kind of content is available on each page thus helping us rank higher than competitors who didn’t optimize their URLs properly ..
文章名稱(chēng)：網(wǎng)站推廣經(jīng)驗(yàn)實(shí)戰(zhàn)：百度搜索推廣之實(shí)操分享
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